White people are privileged because of their presumed ‘higher’ status in society. It doesn’t seem to matter if they’re educated, wealthy, or employed; white people always appear to be given a higher status in society, or a higher degree of flexibility in their behaviours which appear to be more easily sanctioned than misbehaviour from an individual of a racialized minority. Gwen Stefani seems to resist her presumed white privilege by acting similarly to her racialized friend Eve; showing more similarities than differences between women of colour and women who are white. The video portrays the majority of upper class citizens as white, wealthy, and well-dressed, but does so in such a way as to overplay the white privilege concept as a ridiculous reality. This may hint at Stefani’s recognition of her own positionality as a white person and the arbitrary privilege associated with it. However, I also believe that Stefani has greater freedom in both her attitude and behaviour than Eve and the ‘gang’ of largely black men and women that seem to be associated with her.
Crashing the ‘high-class’ party and engaging in seemingly ‘indecent’ behaviour wouldn’t be judged as an effect of Stefani’s race, but rather as her own individualistic action which may be taken more seriously as a ‘cause’ rather than as a stereotyped behaviour. Could Eve be using Stefani’s white status to get her song out to a wider audience so that her lyrics may be taken more seriously? If Stefani was not featured in this music video, would Eve’s message of resistance to both class and racial difference be taken as seriously, or would it simply be attributed to stereotyped violent, ‘black’ behaviour? In an article written by Peggy McIntosh, she addresses her own white privilege as allowing her to “swear, or dress in second hand clothes, or not answer letters, without having people attribute these choices to the bad morals, the poverty or the illiteracy of [her] race” (1). Additionally, she goes on to say that if she addresses a racial issue, her race will give her more credibility than a person of colour would have (1). Stefani blends into the presumed lower class culture of Eve’s group; wearing clothes and behaving indecently by upper class standards, yet her action against arbitrary class distinction is more shocking than Eve’s will ever be. This seems to drive the ultimate acceptance of Eve’s group by the upper class white people at the party, where blending of culture is evident and suddenly appreciated as Stefani takes a stand against her higher class counterparts.
This video is also challenging the gender roles of women by de-emphasizing femininity in women. As a viewer, and as someone who has been exposed to racialized stereotypes all my life through media portrayals of people of colour, I was acutely aware that both Eve and Stefani were ‘acting out’ in opposition to their gender roles as women, yet was more shocked by Stefani’s aggressive behavior than of Eve’s. It comes right back to race and puts the ‘rebel with a cause’ attitude on Stefani alone, as Eve’s behaviour is ‘expected’ based on her racial background. However, both women are harbouring a body of empowerment throughout the video; leading a motorcycle/four-wheeler gang dangerously through the streets, baring skin, but both wearing pants and leather jackets, and crashing a ‘high-end’ party. Instead of being ‘lady-like’ they are being forceful and direct while taking on leadership roles to break down class divisions, especially when they have been formed upon race. They each are resisting their gender stereotypes by blurring the erroneous dichotomy of male and female gender roles and instead are landing somewhere within a gender spectrum. They both seem to be very comfortable and confident in their bodies and in the way they each choose to dress, act, and sing. Eve and Stefani are more flexible and comfortable in themselves because they’re free to choose their own gender identity, so that even if they may be ‘straight’ they can take on whatever gender roles they want by moving along this gender spectrum. Although Eve and Stefani still take on heterosexual-seeming roles, they are showing that fluidity in gender is not weird, or taboo, but rather a celebration of one’s true self (2).
Social status has long been associated with race. Social status itself can act to change the way we see a person’s race. The few, wealthy-seeming black and Asian women being represented in the video as ‘upper class’ are adopted by the largely white, high-class citizens. Wealth, not race, seems to dictate their social standing. Wealth is inextricably tied to white culture and is used in this video to categorize class status, where low culture is perceived to be poor and largely made up of black communities. It appears that assimilation into the white culture is powerful enough to supersede any stereotype that is associated with race. Research conducted by sociologist Aliya Saperstein found that decreases in social standing such as becoming unemployed, impoverished or living in the inner city made it more likely for individuals to be perceived as black and less likely to be viewed as white (3). This is what the video seems to make of Stefani, a white girl of lower status who is perceived to fit more into the ‘black’ stereotype than into her own white culture because of her economic status. Both her and Eve are initially rejected by the ‘higher-class’ patrons at the party, but eventually some of the patrons accept and begin to appreciate the new ‘low’ culture of music and dance. Despite this seemingly constructive blending of social class and racial status, the video brings back a deeply rooted racial stereotype of criminal, black men. While both upper and lower class people of varying racial backgrounds are detained by police, it takes the bribery of a ‘low-class’ black man with a bag of cash to try to free everyone from jail. This criminal act reaffirms the pervasive stereotype of black men being prone to violence and criminal behaviour, especially if they are of a lower socio-economic status. It does not let the audience see people of colour as anything apart from their stereotypes; except if they strongly adhere to, or pass as people of white culture.
Overall, I thought that this music video was a medium by which Eve and Stefani could resist stereotypical gender and racial class norms that are so frequently portrayed in rap videos. However, GNDS125 has equipped me with the ability to observe media through a more critical lens; being able to see areas where racial stereotypes are still present and where white privilege continues to dominate social class. I am more aware of how media is perpetuating seemingly ‘out-dated’ stereotypes of both gender and race as a sadly effective way of marketing brands and products to a society still deeply rooted in misconceptions of gender and race.
Citations:
- Tolmie, Jane. 2014. “Whiteness” [pdf slide 8 – directed me to online article]. Retrieved from GNDS125 lecture 2 notes from web site. <https://moodle.queensu.ca/201314/course/view.php?id=1145>
McIntosh, Peggy. 1988. “White Privilege: Unpacking the Invisible Knapsack”. Online essay excerpt from Working Paper 189, “White Privilege and Male Privilege: A Personal Account of Coming to See Correspondences through Work in Women’s Studies”.<http://amptoons.com/blog/files/mcintosh.html>
- Tolmie, Jane. 2014. “Gender Stereotyping” [sdf slide 2 – directed me to online video]. Retrieved from GNDS125 lecture 4 notes from web site. <https://moodle.queensu.ca/2013-14/course/view.php?id=114>
Vlogbrothers. “Human Sexuality is Complicated…”. Online video clip. YouTube, 12 Oct. 2012. Web. 11 April. 2014. <http://www.youtube.com/watch?v=xXAoG8vAyzI>
- Munsch, Christin L. 2013. “Social status can change the way we ‘see’ a person’s race, according to research by Aliya Saperstein”. Gender News. Stanford University. <http://gender.stanford.edu/news/2013/social-status-can-change-how-we-see-race>
- EveVEVO. “Eve – Let Me Blow Ya Mind ft. Gwen Stefani”. Online video clip. YouTube, 16 Jun. 2009. 11 April. 2014. <http://www.youtube.com/watch?v=Wt88GMJmVk0>